FOR HIGH-GROWTH LOCAL GYM OWNERS
The Local Authority Flywheel™
Most gym owners are trying to hustle for clients using outdated tactics, random ads, or endless posting on social media. The Local Authority Flywheel™ fixes that.
Join Us Live On June 29th @ 14:00 BST
Pillar #1:
Turn Cold Strangers into Pre-Sold Clients On-Demand
Most gym owners are stuck trying to convert cold leads the hard way — chasing, convincing, and discounting. With this method, strangers show up already knowing who you are, what you offer, and why you're worth it. This system quietly builds trust before they ever walk through the door, so they’re easier to close and far more likely to stay.
Pillar #2:
Clone Your Best Clients and Attract More Just Like Them
If you’ve got even five clients you wish you could clone — we’ll show you how. This approach identifies exactly who your top spenders are, where they hang out, what they respond to, and then builds marketing around replicating that success over and over again. No more attracting tyre kickers or people who “need to think about it.”
Pillar #3:
Dominate Your Local Postcode Without Competing on Price
If you’re the best-kept secret in your town, that ends now. This framework positions your gym as the only real choice in your area, without having to undercut the competition. You’ll learn how to create authority that turns price-shoppers into loyal members, while your competitors are still stuck trying to “offer more value.”
What You'll Learn:
Turn cold leads into Pre-Sold Clients that show up ready to join – No more chasing. No more convincing. You’ll learn how to attract leads who already trust you - before you even speak to them.
Clone your best clients and attract more just like them - We’ll show you how to find, target, and convert more of the right people — the ones who stay longer, pay more, and refer others.
Dominate your local market without competing on price - Position your gym as the only real option in your area. So people stop shopping around and just choose you.
Create consistent, profitable growth without burnout - Build systems that give you more members, more margin, and your time back.
Stop relying on random referrals and build a steady pipeline - Waiting for word-of-mouth is not a strategy. We’ll show you how to generate leads on demand, not just when things get quiet.
Stand out from every other gym in your town - Most gyms sound the same. You’ll learn how to build authority and trust fast, so your brand feels premium, even if your price doesn’t.
Hosted By Charlie Horton
Charlie is a globally recognised speaker who has been invited to speak across the UK, US, Ireland and Europe and is a driving force behind Fitness Marketing Agency’s continued success. With an undeniable presence in the fitness business space, he’s played a pivotal role in positioning FMA as one of the most respected and results-driven marketing agencies in the industry.
Charlie’s expertise lies in helping Gym Owners scale fast. He’s known for simplifying complex marketing strategies and turning them into clear, actionable systems that drive real revenue. His insights are regularly sought after by industry leaders, and he’s spoken on stages across the UK and internationally, sharing proven frameworks that consistently move the needle.
What Some Gym Owners Have To Say:
Jake Berney 🇬🇧
Head of Growth, Madisons Fitness, SGPT
"The Fitness Marketing Agency team has completely changed how we approach Instagram ads - from targeting and messaging to creative that actually converts. For the first time, it feels like our ad spend is strategic, not guesswork."
Jack Wheeler 🇨🇦
Open Gym & 1:1 PT
"Both of our gyms in Alberta have reached 7 figures in one year with FMA. In one month, we hit 102 6 week challengers sold, at $599 CAD. FMA has been great for scaling my gym business and reaching numbers I’ve never seen before."